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TOWNS: The Changing Face of Celeb Endorsements

A common practice in the marketer’s toolkit of persuasive tactics is the celebrity endorsement.  Whether it’s Jennifer Aniston selling SmartWater or Matthew McConaughey convincing us that he actually drives a Lincoln, consumers are well aware that if a well-known celebrity is singing the praises of a particular brand, he or[Read More…]

by October 31, 2014 0 comments Business, Business - Top