The newest trend emerging in the culinary world is that of the specialty dessert shop. One example of such is Baked by Yael, a small bakery specializing in the intricate art of the famous cake pop.
Transitioning from an exclusive delivery service to its first storefront two months ago, Baked by Yael has recently started to show signs of growth. Founded by Yael Krigman in 2011, the company focuses on providing consistently delicious cake pops of the finest quality. Krigman started baking to relieve stress while in law school over a decade ago, and ultimately left her law firm eight years later to pursue her culinary dreams. Having been featured in the Best of Washington magazine, among other accolades, her success is indisputable. It is safe to assume that her newest venture into a physical storefront will soon flourish as well.
Located directly across from the National Zoo, D.C.’s first cakepoppery provides its customers with the distinct pleasure of indulging in the newest sweet treat phenomenon. The experience itself begins as soon as one enters into the quaint storefront. Its crisp white walls accented by bright pink detail help to immediately create a chic and inviting atmosphere. The glass case that displays an array of their signature cake pops is sure to catch one’s attention. Accompanied by an assortment of pastries, these delicacies serve as the premier focal point.
While the cake pops may be the center of attention, several beverages and snacks are offered as accompaniments. The most noteworthy aspect is their organic nature. Although one does not necessarily associate a dessert shop with healthful ideals, Baked by Yael defies this perception. Not only are the beverages made with all-natural ingredients, but the cake pops themselves are also free of preservatives. This attitude towards providing the most wholesome products contributes to the overall culture of the business. With an increasing movement toward foods that are both healthy and nutritious, the mission of Baked by Yael sets it up to succeed. Rather than choosing a cupcake and soda, the alternative of an additive-free dessert and juice is much more appealing. By achieving equal, if not better, flavors with more organic ingredients than the average bakery, the store is able to attract the individuals who wish to feel better about what they choose to eat.
Rather than having a physical menu, the customer must listen to the individual behind the counter describe the flavor choices aloud. Although this method is somewhat obscure, it succeeds in facilitating an interaction between the worker and customer. This often leads to a mini conversation while the individual decides which flavor to try.
The lemon, red velvet, birthday cake and chocolate samples each embodied a distinct and delectable flavor profile. The crunch of each cake pop’s hardened candy coating contrasting with the moist interior further added to the dining experience by highlighting textural components. My personal recommendation would be the lemon flavor, as it mastered a subtle yet defined taste. Simply put, the cake pops at Baked by Yael perfectly epitomize an ideal bite of cake and crunch.
The main deterrent from the overall experience is the pricing of their goods. Each cake pop costs $3.25. While this isn’t by any means outlandish in comparison to typical market prices, it is understandable why this may be cause for concern. Considering that the typical college student lives on a tight budget, it’s safe to assume that quantity is many times just as, if not more, important than quality when it comes to food. Furthermore, the temptation of a Georgetown Cupcake for an equal price makes it hard for one to justify opting for a cake pop instead.
That being said, the experience at Baked by Yael is much more than a simple monetary transaction. The relaxed and welcoming atmosphere puts the customer in a good mood. Furthermore, it appeals to people of all ages. This store is a perfect place to take a date, stop by with a friend or even sit down with the entire family. The cake pop itself is aesthetically pleasing, which induces a feeling of happiness to the customer. In a way, this mirrors the store itself, which cultivates positive vibes. With delectable cake pops and an exquisite ambience, Baked by Yael is a necessary stop for any and all connoisseurs of sweets.