Nightly Noms, a bakery staffed entirely by students, is trying to satisfy the cravings that O’Donovan Hall late night and The Corp’s cookies cannot.
Since its launch a year ago, the company co-founded by Elizabeth Sabol-Jones (COL ’13) has since developed the variety of goods it offers as well as its operation schedule.
The company delivers homemade treats around the campus community every Wednesday night. Nightly Noms largely operates from orders through the company’s website, which also features reviews and original recipes.
“I wanted to give the students an opportunity to utilize their resources, as well as to not feel so restricted to the on campus dining options,” Sabol-Jones said.
Customers generally order online, and Nightly Noms’ small staff delivers the treats to all Georgetown campus buildings every Wednesday night between 10 p.m. and 12 a.m. Student customers said that the local focus of Nightly Noms was part of its appeal.
“Ordering is really easy, and everything is delicious. I know for a fact that everything is always really good,” James Pickens (COL ’12) said. “It’s great because you order something warm, and it is still warm by the time it is delivered to you.”
A portion of each week’s profits is donated to Operation Smile, a charity devoted to performing reconstructive surgery for impoverished children born with facial deformities. Nightly Noms recently funded two “smiles” from the profits made during the fall semester.
“It is wonderful to be able to participate in the fundraising for an operation that these children would otherwise not be able to afford,” Sabol-Jones said.
Nightly Noms’ customers have also used the company’s services for philanthropic means.
“One boy last week ordered two dozen cookies for me to distribute to all of the late-night swipe desk guards,” Sabol-Jones said.
Sabol-Jones was inspired to found the bakery after receiving high praise for the banana bread that she brought to a meeting of the Compass Fellows, a campus social entrepreneurship group.
“Not only did I enjoy the creative part of throwing things together to make something new and delicious, but I also loved the way that food and my baking brought people together to socialize and enjoy whatever I had decided to make on a whim,” Sabol-Jones said.
She established Nightly Noms as a company after deciding that she could not continue to fund her baking hobby independently.
Sabol-Jones plans to re-structure the company’s blog in order to share new elements of cuisine she will experience in China, where she will be studying abroad in the fall. She is also hoping to increase the size of her company by employing two new bakers and developing new recipes to become a larger presence on campus. The company is currently staffed by Sabol-Jones, Sarah Fox (COL ’13) and Rachel Hochstetler (COL ’13), and all three have been integral in the delivery process.
Nightly Noms also hopes to break into the tech savvy market on the Hilltop by placing CR codes, digitalized blocks that smart phones can recognize as a website, around campus for students to order on the spot.