Glossier CEO Kyle Leahy (CAS ’05) spoke with students about her vision for Glossier, her experience working in the beauty industry and her path from Georgetown University to her current role.
The...
Walking down Georgetown’s busy M Street, tourists and residents alike ogle and peruse the countless high-end stores that dot the street and purchase anything from Chanel makeup to Michael Kors handbags....
Assistant professor at the University of Michigan School of Information Joyojeet Pal discussed the impact of social media and political rebranding on Indian Prime Minister Narendra Modi’s global image...
A common practice in the marketer’s toolkit of persuasive tactics is the celebrity endorsement. Whether it’s Jennifer Aniston selling SmartWater or Matthew McConaughey convincing us that he actually...
