Post Tagged with: "brands"

@GRLAGEORGETOWN / INSTAGRAM | Even though the way a company sells its products differs, they all chase the fundamental principle of offering a curated and exclusive lifestyle.

Luxury Brands Sell Expensive Stories to Younger Markets

Walking down Georgetown’s busy M Street, tourists and residents alike ogle and peruse the countless high-end stores that dot the street and purchase anything from Chanel makeup to Michael Kors handbags. These luxury stores found throughout the neighborhood encapsulate modern luxury retail culture — a lifestyle filled with decadence and[Read More…]

by September 13, 2019 0 comments Guide - Top, Lifestyle, The Guide
NARENDRAMODI.IM
University of Michigan professor Joyojeet Pal argued that Prime Minister Modi revolutionized his political activism through social media.

Expert Talks Modi, Social Media

Assistant professor at the University of Michigan School of Information Joyojeet Pal discussed the impact of social media and political rebranding on Indian Prime Minister Narendra Modi’s global image during an event in the Intercultural Center on Wednesday. The event, titled “Narendra Modi, Twitter, and the Selfie State” focused on[Read More…]

by April 1, 2016 0 comments Campus News, News, News - Top

TOWNS: The Changing Face of Celeb Endorsements

A common practice in the marketer’s toolkit of persuasive tactics is the celebrity endorsement.  Whether it’s Jennifer Aniston selling SmartWater or Matthew McConaughey convincing us that he actually drives a Lincoln, consumers are well aware that if a well-known celebrity is singing the praises of a particular brand, he or[Read More…]

by October 31, 2014 0 comments Business, Business - Top