Georgetown University’s Newspaper of Record since 1920

The Hoya

Georgetown University’s Newspaper of Record since 1920

The Hoya

Georgetown University’s Newspaper of Record since 1920

The Hoya

TOWNS: The Changing Face of Celeb Endorsements

By Marlene Towns and Editor-in-Chief October 31, 2014

A common practice in the marketer’s toolkit of persuasive tactics is the celebrity endorsement.  Whether it’s Jennifer Aniston selling SmartWater or Matthew McConaughey convincing us that he actually...

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