Jack Jr. is much more than a mascot-in-training.

The dog in whose pawsteps he will someday follow, the current Jack the Bulldog, is a vital part of university culture. J.J.’s arrival this past Friday was a time for us to come together and remind ourselves why we love this campus. It was also a perfect chance for students and families visiting as part of the Georgetown Admissions Ambassador Program’s open house weekend to see why we love the Hilltop so much.

Accordingly, J.J.’s Healy Circle introduction was preceded by an extensive university marketing campaign. From the creation of the @GeorgetownJack Twitter account and the videos posted on the university’s Facebook page to fliers across campus, Jack Jr.’s welcome ceremony generated a lot of excitement. The university used the event to its full potential to showcase the Georgetown spirit to prospective Hoyas, current students and alumni.

After all the buildup, the puppy’s showcase didn’t disappoint. It was fully stocked with free cotton candy, popcorn and T-shirts for students as they enjoyed the celebration. While we are all excited to welcome J.J. to the Hilltop and provide him a home for the rest of his canine life, his arrival served as more than just a reason to enjoy a pleasant day on the lawn.