The Corp’s new milkshakes are F’Real.

After debuting just a few weeks ago, the quick-mix F’Real milkshakes and smoothies, which are offered in Vital Vittles, have become hugely popular on the Hilltop.

“Students on campus seem very excited about the new product, as are we,” Vital Vittles Director Caitlyn Fredrick (NHS ’11) said.

According to Brad Glasser (COL ’11), CEO of The Corp, Frederick found and proposed the opportunity to work with F’Real, which seemed to fit in perfectly with Vittles’ products and space.

“Something we try to do is always stay on the lookout for products that will work for our existing services,” Glasser said.

The milkshakes sold well from the start, and according to Glasser, The Corp had to reorder to keep up with the demand.

“I couldn’t give you exact numbers, but certainly initially we sold out and had to increase our orders,” he said. “We’re trying to keep the fridge full.”

F’Real is an on-the-go milkshake company that enables its customers to choose from several flavors and then to mix the milkshake themselves using the easy four-step machine. Customers are offered three thickness options, “Less,”Regular” and “Extra.” While the company maintains old-time standards like vanilla, it also offers more interesting flavors like Reese’s and cookies and cream.

Yesterday, The Corp offered a tasting in Red Square in order to advertise the options available to students.

“Turnout, from our reports, was fantastic,” Glasser said. “I think personally they taste great, although it was a little chilly [outside].”

Uncommon Grounds, the Corp service nearest Vital Vittles, does offer its own blended smoothies, and the new F’Real products could pose a threat to UG’s market, but The Corp does not expect to see much internal competition. When asked about the possibility of one product beating out the other, Frederick said that it was unlikely.

“The prospect of cannibalization was something that was considered, but ultimately we believe that the two can coexist,” she said.

Asked about the possibility of a machine installation in Hoya Snaxa, Glasser said that may not be viable, at least not right now.

“It’s a very bulky operation with fairly unique utility requirements,” he said.

Either way, students are gobbling up the milkshakes, and The Corp only expects to see greater sales going forward.

Ben Kussman (SFS ’12) channeled plenty of student opinions as he commented on his smoothie between spoonfuls.

“It’s pretty good. Yeah. I’m not going to lie,” he said.

– Hoya Staff Writer Elizabeth Rowe contributed to this report”